The University of Ghana Business School’s faculty continues to distinguish themselves in all spheres of life. One of such moments was when Dr. Kobby Mensah’s customer feedback software known as FOCAS was pronounced the most innovative software during the 4th edition of the Africa Tourism Leadership Forum (ATLF) & Awards ceremony which took place from 24th to 27th November 2021 in Rwanda.
Dr. Mensah is Senior Lecturer at the Department of Marketing & Entrepreneurship and is the brain behind the FOCAS software design. FOCAS was built and developed by Creative Bibini, a Software Development & Digital Marketing Company in Ghana. It’s worthy to note that Creative Bibini was co-founded by Eugene Allotey, an alumnus of the University of Ghana Business School.
The FOCAS software collects data from customers through an array of questions based on demographics, staff performance, among others. FOCAS allows companies to measure staff performance in five key areas. They include reliability, responsiveness, assurance, empathy, and satisfaction.
The software can be used in various sectors and industries like financial institutions, hospitals, human resource agencies, and educational institutions. One important advantage of FOCAS is that it ensures objectivity when it comes to rewarding employees.