|“Recognizing Africa’s Best Places will inspire pride in African places, enhance their reputations and competitiveness, grow tourism and investment, and ultimately contribute to the greater development and image of the continent,” he concludes.
The “Brand Africa | Africa’s Best Places” initiative is structured into two primary categories: (1) adjudicated awards and (2) rankings.
In the adjudicated awards category, African private and public institutions, agencies and practitioners can submit entries for initiatives and campaigns for tourism, trade and investment, economic development and citizen mobilization implemented internally in Africa or externally for Africa.
In the rankings category, an independent pan-African survey among citizens, visitors and investors will be undertaken to determine the best places for tourism, investment and to live.
Reflecting on the pandemic and the context of the IAFT2021 whose theme is focused on the African Continental Free Trade Area (AfCFTA) which aims to accelerate intra-Africa investment and trade from 18% to 50% in 2030 through a single market for goods and services across 55 countries, Ikalafeng, who’s been to every country in Africa, believes that by highlighting “Africa’s Best Places” and championing “made in Africa brands,” will inspire and mobilize African entrepreneurs, grow tourism, trade and investment, and accelerate industrialization, which ultimately will contribute to Africa’s growth, competitiveness and distinctiveness in a post-pandemic world where nations are increasingly having to look internally for sustainability.
Dr. Keith Dinnie, the global authority in city, region and country brand management and author of the world’s first textbook on nation branding: ‘Nation Branding – Concepts, Issues, Practice’ and editor of the book ‘City Branding – Theory and Cases,’ Kwame Senou, Vice-President at Opinion & Public in Benin and Ivory Coast and Vice-Chairman for Brand Africa Francophone Africa and Central Africa, New York based Eloine Barry, the CEO of Africa Media Agency, Kwakye Donkor, the CEO of Africa Tourism Partners, and broadcaster, actor, traveller, entrepreneur and philanthropist, Masego Maponyane are the inaugural members of the advisory council.
The awards are open to global and African private and public institutions, agencies and practitioners. Entries open 1 January 2022 and close 30 April 2022.