The Managing Director of Access Bank Ghana, Mr. Olumide Olatunji, has called for the need to inculcate the habit of saving in children at an early stage of their lives.
He said this would help them to understand the importance of savings at an early stage of their lives and as they grow and earn more, they would learn to save and become wealth mangers of their own resources.
The Managing Director said this in an interview with the media when the bank awarded finalists of its ‘Perfect Start Promo’ which was targeted at children.
“We played our role to ensure we deal with financial inclusion in Ghana and we will continue to deepen that conversation. In Access bank, we have products for the entire eco system but to catch them young is very important and that is why we targeted our early savers to start the discipline of saving at an early stage of their lives.
“Now that they understand the conversation, we hope they will get used to it and it will become a habit,” he noted.
The promo which was a digital campaign was aimed at protecting the dreams of children when the COVID-19 pandemic struck.
The campaign engaged children in fun activities such as quizzy Sunday and Access got talent competition.
The overall winner received a cash prize of GH¢50,000, with the first and second runner ups, receiving GH¢20,000 and GH¢10,000 respectively.
Winners for the talent competition also received consolation prizes.
Mr Olatunji, said over 10,000 children participated in the promo since its inception in September 2020.
“470 unique children have been rewarded over the course of the promo through their engagements in fun and rewarding activities.
“Today, we celebrate and present the promised reward to our top four mega prize winners with their share of the over GH¢100,000 in prize money as well as reward children who displayed their exceptional talents in the Access got talent competition,” he stated.
He encouraged the parents to keep up the good habit of savings for their children.
The Group Head of Retail Banking at Access Bank Ghana, Mrs Yvonne Antonio, also stressed the need for parents to continue the habit of saving and act as ambassadors for other parents.
“I encourage you parents not to renege in the good work you have started, but to keep saving for the future of these bright stars.
“I hope you will be ambassadors of Access Bank, encouraging other parents to save for their children,” she stated.