Universal Merchant Bank (UMB) has announced its headline sponsorship of the third edition of the ‘Ghana Centre of the World’ Golf Tournament, scheduled from Thursday to Saturday, at the newly christened ‘Centre of the World Golf Club’ in Tema, formerly Tema Country Golf Club.
The three-day golf tournament, organised by the Ghana Tourism Development Company (GTDC) under the auspices of the Ministry of Tourism, Arts and Culture, is a tournament open to all golfers across Ghana and West Africa.
This year’s tournament, dubbed the “Version3.0” edition, is part of a larger initiative by the ministry and its agencies (including the GTDC) to celebrate and establish the ‘Ghana as the centre of the world’ brand.
Chief Executive of UMB, Nana Dwemoh Benneh, noted that “We are proud, as a leading Ghanaian Bank to once again support and partner the agile and forward-looking Ghana Tourism Development Company; in promoting tourism and the ‘Ghana Nation-Brand’ by leveraging this national asset. Thus, our full support for this exciting golf tournament, structured to celebrate this unique attribute.”
CEO of the Ghana Tourism Development Company (GTDC), Kwadwo Odame Antwi, said “We are excited that a Ghanaian bank, UMB, has seen the value in our strategy to grow the Ghana brand by leveraging attributes including our geographical location. Research indicates the power of sports marketing in promoting nation brands, and we aim to grow this golf initiative to promote Ghana as the desired destination in Africa.”
He said under the auspices of the minister, “we are pursuing discussions with investors to develop the Centre of the World Golf Club into a top-notch facility, at par with what pertains in Dubai, South Africa and other major tourist destinations.”
The golf tournament, structured as an open, is expected to attract over one hundred professional and amateur golfers from West Africa as well as captains of industries.