Guests are, without doubt, the lifeblood of growing your network. Like any organisation, people come, and people go; and it is guests who maintain the momentum, and keep moving the group forward.
The more guests you invite, the more chance of some of them converting into regular members of the group, and with that increases the potential for referrals and connections. The bottom line: the more chance of gaining business! Fresh faces to a group mean fresh interest in what members do.
Many people are pleasantly surprised when they visit BforB for the first time, and go away having enjoyed the lively, friendly, busy, feel to the room, and seeing business being done and connections made and developed in a relaxed environment.
It also impresses many that there’s no ‘hard sell’ after the meeting, no expectation, just a simple invitation to them to become involved if they like what they have seen, and feel they and/or their businesses can benefit by signing up.
All good selling points to entice a guest along, as is the fortnightly, rather than weekly, meets which for many means making a commitment being far more agreeable. It certainly accounts for much of our feedback.
So, who to invite?
People whose business could well be of interest to other regular members, be it in potentially using their services, but who might want to do business with others around the room.
Those in professions who you, yourself, might well gain referrals or connections from.
Professions who you would most likely expect to be in a networking group, but have not yet signed up in your group: a lawyer, and accountant, a mortgage adviser, for example.
A representative from a charity, again, if you don’t already have one in your group. Charities can not only gain much from being involved in regular networking, but can give, too.
Someone you know, or meet, socially, who you think could/would benefit from a networking experience.
A connection on social media, such as Facebook or LinkedIn.
Alternatively, invite someone along who represents a cause, or association, you support – with the opportunity to enlighten the room during a 60 seconds pitch about what they do, and the chance to further network after the meeting because of it.
If you are doing the Spotlight presentation, perhaps invite someone along as your guest who you do business with, or would like to do business with, and feel they would benefit from hearing more about what you do and offer.
There are plenty of potential guests to invite to your network group meetings, and for a multitude of reasons, and remember, by taking a guest to your meeting could also be doing a huge favour for a fellow member, by making an important introduction. That’s happened on plenty of occasions.
You might have other ideas, thoughts, experiences that you may wish to share with us. But the bottom line is this: the more guests you encourage to come along to networking meetings, the more your group will flourish, and the members prosper with it.
Authored by: BforB Ghana | Networking Clubs
Business for Breakfast (BforB) is internationally recognised for creating successful networking meetings, events and training for referral marketing. Our global offices are in Australia, Germany, Czech Republic, Spain, Slovakia, Ghana and headquartered in UK.
We create an environment where you can build quality relationships within your group, backed up by an ongoing member support programme. BforB is committed to helping small to medium scale businesses expand. In our professional network, members meet regularly in business networks to develop relationships, support each other and to share and record referral business.
We are here to help you get new business from quality business introductions and referrals made through our meetings.
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