The Managing Director of Agricultural Development Bank (ADB), Dr. John Kofi Mensah, has been named the most visible Chief Executive Officer (CEO) in the Ghanaian banking industry by the Institute of Brands Narrative Analysis (IBNA) Media Analysis 2020 survey report.
The survey, which covered media reports in the print, electronic and online spaces from January to December 2020, put Dr. Mensah ahead of the other 22 CEOs in the industry.
The report said the ADB Managing Director came first, followed by the CEOs of CBG, FBN, GCB and Stanbic Bank respectively.
Dr. Mensah’s visibility in the year 2020, the survey indicated, was largely in relation to the various donations by the bank towards the fight against the coronavirus pandemic and other stories published about the activities of the bank.
Agricultural Development Bank emerged as the fourth most visible online bank in the country, ahead of Ecobank, CBG, Stanbic Bank, Fidelity, FBN and NIB in the top ten visible banks in the country.
The survey also revealed that there was no negative publication about the ADB brand throughout the year.